RezUpMarketing Manager resume example
A marketing manager resume example with channel-level results, budget scope and team leadership — structured so ATS parsers and skimming CMOs both get it.
Jordan Okafor
Summary
Marketing manager with 6 years across demand gen and lifecycle. Own a $1.2M annual budget and a team of 3; grew qualified pipeline 45% year-over-year while cutting cost per MQL by a third.
Experience
Marketing Manager — Halberd Software 2022 – Present
- Own demand generation across paid search, LinkedIn and webinars on a $1.2M budget; pipeline up 45% YoY
- Rebuilt the nurture program (14 emails → 6 behavior-triggered tracks), lifting MQL→SQL conversion from 8% to 13%
- Manage and develop a team of 3 (content, paid, ops); two internal promotions in two years
Digital Marketing Specialist — Northgate Retail Group 2019 – 2022
- Ran paid social for 40 store locations; cut cost per store visit 28% via geo-segmented creative testing
- Launched the loyalty-email program that reached 120k subscribers with a 38% average open rate
Skills
Demand generation · Paid search & social · Lifecycle/email marketing · HubSpot · GA4 · Budget management · Team leadership
Education
B.A. Communications — DePaul University, 2019
Fictional example for illustration — names, employers and numbers are invented, but every bullet follows the honest formula: action + scope + verifiable result. Never copy claims you can't defend in an interview.
Anchor every bullet to a funnel metric
Pipeline, MQLs, conversion rates, CAC — marketing leaders hire people who talk in the same numbers they report to the board. Vanity metrics (impressions alone) read as junior.
State budget and team size
Scope is the fastest seniority signal: "$1.2M budget, team of 3" places you precisely without a single adjective.
Mirror the JD’s channel language
If the posting says "ABM" and you’ve done account-based campaigns, use their term. Run the JD through the ATS checker to catch vocabulary gaps.
Build yours in the same clean, ATS-safe layout — RezUp is free during beta: 25 templates, AI rewrites of your real experience, ATS match score and PDF/DOCX downloads.
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